As an SEO copy editor, it`s important to understand the relevance and importance of various legal documents pertaining to businesses. One such important document is the Zendesk Master Subscription Agreement.

Zendesk is a cloud-based customer service software that offers its services on a subscription basis. The Master Subscription Agreement (MSA) is an essential legal document that outlines the terms and conditions that govern the relationship between Zendesk and its customers.

The MSA covers important aspects such as usage rights, intellectual property rights, confidentiality, liability, termination, and payment obligations. It is a binding agreement that must be accepted by the customer before they can use Zendesk`s services.

Here`s a closer look at some of the key provisions of the Zendesk MSA:

Usage Rights: The MSA grants customers a limited, non-exclusive, non-transferable, and revocable right to use Zendesk`s services for their internal business purposes.

Intellectual Property Rights: The MSA specifies that all intellectual property rights in the Zendesk software and services, including trademarks, patents, copyrights, and trade secrets, belong to Zendesk. The customer is prohibited from using any of these intellectual property rights without Zendesk`s express written consent.

Confidentiality: The MSA includes a confidentiality provision that obligates both Zendesk and its customers to keep any confidential information shared during the course of their relationship confidential. This includes any proprietary or sensitive information that may be disclosed by either party.

Liability: The MSA limits Zendesk`s liability for any damages arising out of the use of its services. The liability is capped at the amount paid by the customer for the services during the previous 12-month period.

Termination: The MSA outlines the circumstances under which either party may terminate the agreement. The termination provisions include events such as breach of the agreement, non-payment, and insolvency.

Payment Obligations: The MSA sets out the customer`s payment obligations, including the subscription fees and any other charges applicable to the services. It also specifies the payment terms, such as the due date, late payment fees, and the consequences of non-payment.

In conclusion, the Zendesk Master Subscription Agreement is an essential legal document that governs the relationship between Zendesk and its customers. As an SEO copy editor, it`s important to be familiar with the key provisions of the MSA to ensure that any content related to Zendesk`s services is accurate, impactful, and legally compliant.